Ogilvy on Advertising in the Digital Age, Miles Young

by Miles Young

$160 · Offered by eBay

Can't find what you're looking for? Home page About us Feedback Payment Delivery Customer Service Contact us Shop by Price $10.34 $10.35 - $12.34 $12.35 - $14.34 $14.35 - $16.34 $16.35+ Shop pages Home page Payment Delivery Customer Service About the seller Need help? Send an eBay message Newsletter Add World of Books to your favourites and receive email newsletters about special promotions! General Interest Ogilvy on Advertising in the Digital Age Product Details: Category: Books ISBN: 1635571464 Title: Ogilvy on Advertising in the Digital Age The Fast Free Shipping Author: Miles Young Publisher: Bloomsbury USA Year Published: 2018 Number of Pages: 288 Book Binding: Hardback Prizes: N/A Book Condition: GOOD SKU: CIN1635571464G Item description From Miles Young, worldwide non-executive chairman of Ogilvy & Mather, comes a sequel to David Ogilvy's bestselling advertising handbook featuring essential strategies for the digital age. In this must-have sequel to the bestselling Ogilvy On Advertising, Ogilvy chairman Miles Young provides top insider secrets and strategies for successful advertising in the Digital Revolution. As comprehensive as its predecessor was for print and TV, this indispensable handbook dives deep into the digital ecosystem, discusses how to best collect and utilize data-the currency of the digital age-to convert sales specifically on screen (phone, tablet, smart watch, computer, etc.), breaks down when and how to market to millennials, highlights the top fiv

• Publisher: Bloomsbury Publishing USA
• Year: 2018
• Binding: Hardcover
• ISBN: 1635571464
• Condition: Good

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