Communication Scarcity in Agriculture, Hardcover by Eise, Jessica; Hodde, Whi...

by Eise, Jessica; Hodde, Whitney

$213 · Offered by eBay · No longer available

Communication Scarcity in Agriculture, Hardcover by Eise, Jessica; Hodde, Whitney, ISBN 1138650609, ISBN-13 9781138650602, Like New Used, Free shipping in the US Today, the general public craves information on food and agriculture with an unprecedented passion. But the agricultural sector, unaccustomed to an interested and inquisitive society, has largely failed to respond to the public’s demands for information. Instead, corporations, time-pressed journalists, bloggers, media celebrities, film-makers, authors and concerned consumers jumped in to fill the void. Food is emotional, and these players - some well-intentioned and others not - got a lot of traction playing off consumer fears of the unknown. This critical and timely book explains how changing demographics, cultural shifts, technological advances and agriculture’s silence all combined to create the perfect storm – a great chasm between those who know, and those who don’t know, agriculture. The ramifications of a poorly-informed consumer base are now becoming clear in our policy debates and consumer-driven business decisions. There is a lot of common ground between the agricultural sector and their consumer base, but each group largely fails to appreciate it, and the consequences of such a divide grow increasingly dire. Drawing on a wide-range of expertise, from leading agricultural researchers to major agribusiness leaders to consumer advocates, Eise and Hodde lay out exactly why communication is so urgently critical

• Binding: Hardcover
• ISBN: 9781138650602
• Condition: Fine

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