Kellogg on Integrated Marketing, Hardcover by Iacobucci, Dawn (EDT); Calder, ...

by Bobby J. Calder

$47 · Offered by eBay · No longer available

Kellogg on Integrated Marketing, Hardcover by Iacobucci, Dawn (EDT); Calder, Bobby J. (EDT); J. L. Kellogg Graduate School of Management Center for Marketing scienc (COR); Medill School of Journalism Dept. of Integrated Marketing communicatio (COR), ISBN 0471204765, ISBN-13 9780471204763, Used Good Condition, Free shipping in the US This cutting-edg-with contributions by the star faculty of the Kellogg School of Management and the Medill School of Journalism's Integrated Marketing Communications department at Northwestern University-offers the latest thinking on the art and science of integrated marketing. A must for today's marketing professional, Kellogg on Integrated Marketing addresses the daily activities of marketing managers and helps them enhance brand equity with new techniques and strategies from the experts. You'll hear from: - Eric G. Berggren - Stephen Burnett - Bobby J. Calder - Tom Collinger - Adam Duhachek - Lisa Fortini-Campbell - Nigel Hopkins - Dawn Iacobucci - Richard I. Kolsky - Maria Flores Letelier - Edward C. Malthouse - Francis J. Mulhern - Lisa A. Petrison - Andrew Razeghi - Don E. Schultz - Charles Spinosa - Paul Wang

• Publisher: Wiley & Sons, Incorporated, John
• Year: 2002
• Binding: Hardcover
• ISBN: 9780471204763
• Condition: Good

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