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Uprising : How to Build a Brand - And Change the World - By Sparking Cultural...

by Scott Goodson

$47 · Offered by eBay · No longer available

Uprising : How to Build a Brand - And Change the World - By Sparking Cultural Movements, Hardcover by Goodson, Scott, ISBN 0071782826, ISBN-13 9780071782821, Used Good Condition, Free shipping in the US The secret to movement marketing? Your customers want to make a difference “Scott Goodson and his StrawberryFrog colleagues have found the secret to plugging into Purpose with a capital P: find out what moves people to action, then create a way to support and enhance that movement with your product, service, or craft. I call that a winning strategy.” —Daniel H. Pink, author of Drive and A Whole New Mind “Want to change your customers’ buying habits? Want to change the world? Stop marketing, read this book, roll up your sleeves, and start a movement.” —Sally Hogshead, author of Fascinate and creator of “Essential stuff. One of the smartest thinkers on branding on one of the most important developments in that critical intersection between culture and marketing.” —Adam Morgan, author of Eating the Big Fish and The Pirate Inside “A well-researched and insightful book that will hopefully spark a movement against traditional, stodgy marketing. A must-read for the new generation of marketers who will be defining tomorrow’s marketing landscape.” —Boutros Boutros, Senior Vice President, Emirates Airline About th: Movement marketing is changing the world. It’s the new way forward for anyone trying to win customers’ loyalty, influence public opinion, and even change the world. In Uprisi

  • Publisher: Mcgraw-Hill Education
  • Year: 2012
  • ISBN: 9780071782821
  • Condition: Good

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