Customer Relationship Management : Concept, Strategy, and Tools, Hardcover by...

by Werner Reinartz, V. Kumar

$75 · Offered by eBay · No longer available

Customer Relationship Management : Concept, Strategy, and Tools, Hardcover by Kumar, V.; Reinartz, Werner, ISBN 3662553805, ISBN-13 9783662553800, Used Good Condition, Free shipping in the US This book closely examines the strategic and tactical aspects of customer relationship management as it stands today. Benefiting advanced students and working executives, th stresses economic customer value as the guiding concept for marketing decisions.

• Publisher: Springer Berlin / Heidelberg
• Year: 2018
• Binding: Hardcover
• ISBN: 9783662553800
• Condition: Good

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