Handbook of Strategic Public Relations and Integrated Marketing Communication...

by Clarke L. Caywood

$75 · Offered by eBay · No longer available

Handbook of Strategic Public Relations and Integrated Marketing Communications, Hardcover by Caywood, Clarke L. (EDT), ISBN 0071767460, ISBN-13 9780071767460, Used Good Condition, Free shipping in the US Praise for The Handbook of Strategic Public Relations and Integrated Marketing Communications “The second edition of the Handbook of Strategic Public Relations and Integrated Marketing Communications is very impressive in its coverage of trends, tools, industries, and challenges. Every marketer needs to have a copy.” —Philip Kotler, Kellogg School of Management, Northwestern University, author of Marketing ”The massively updated Handbook of Strategic Public Relations and Integrated Marketing Communications is the go to source for an overview of the fast changing field of PR and the central role it plays in marketing. An easy to read mélange of case studies from a wide variety of industries, commentaries on trends in the field, and insights on the links between theory and practice, it guides the reader through an increasingly complex—and ubiquitous—discipline.” —Jerry Swerling, Professor and Director of Public Relations Studies, and Director of Strategic Communication, PR Center, Annenberg School for Communication and Journalism, University of Southern California ”The Handbook is a fresh look at strategic public relations with great insights from top public relations professionals. Invaluable advice and a must read for all PR practitioners.” —Jane Ostrander, Vice President, Gl

• Publisher: Mcgraw-Hill Education
• Year: 2012
• Binding: Hardcover
• ISBN: 9780071767460
• Condition: Good

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