Wine Brands : Success Strategies for New Markets, New Consumers and New Trend...

by E. Resnick

$63 · Offered by eBay

Wine Brands : Success Strategies for New Markets, New Consumers and New Trends, Paperback by Resnick, E., ISBN 1349363723, ISBN-13 9781349363728, Like New Used, Free shipping in the US This practical new book is written by a leading wine industry expert, in an easy and accessible style. Illustrated with many case studies from around the world, this book describes how marketers and academics can respond to new challenges in the wine trade and is an invaluable guide to anyone working in, or interested in, this industry.

• Publisher: Palgrave Macmillan The Limited
• Year: 2015
• Binding: Paperback
• ISBN: 9781349363728
• Condition: Fine

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