National Image : China’s Communication of Cultural Symbols, Paperback

by Meng, Xiangfei; Feng, Wei (TRN)

$120 · Offered by eBay

National Image : China’s Communication of Cultural Symbols, Paperback by Meng, Xiangfei; Feng, Wei (TRN), ISBN 9811531498, ISBN-13 9789811531491, Like New Used, Free shipping in the US This book introduces researchers, students and the general public to an intriguing phenomenon at the intersection of diverse fields: national branding. In particular, it uses representative cases particularly to show how China responded to major challenges, not only in the distant past, but also especially in our hectic age of national image construction. By pursuing an interdisciplinary, socio-historical approach, th sheds new light on the role of cultural symbols in national image building. As such, readers will learn how China has exploited its “black-and-white” tradition – calligraphy and painting – in the construction of a national image.

• ISBN: 9789811531491
• Condition: Fine

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