Integrated Marketing Communication : Advertising and Promotion in a World, H...

by Jerome M. Juska

$383 · Offered by eBay · No longer available

Integrated Marketing Communication : Advertising and Promotion in a World, Hardcover by Juska, Jerome M., ISBN 0367443368, ISBN-13 9780367443368, Used Good Condition, Free shipping in the US This textbook explores the continuing transformation of advertising, sales promotion, and public relations functions within the marketing discipline. It guides the reader through the process of developing and implementing a comprehensive Integrated Marketing Communication plan for companies, organizations, and brands.

• Publisher: Routledge
• Year: 2021
• Binding: Hardcover
• ISBN: 9780367443368
• Condition: Good

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