Business Marketing : Connecting Strategy, Relationships, and Learning, Hardco...

by Dwyer, F. Robert; Tanner, John F.

$106 · Offered by eBay · No longer available

Business Marketing : Connecting Strategy, Relationships, and Learning, Hardcover by Dwyer, F. Robert; Tanner, John F., ISBN 0073529907, ISBN-13 9780073529905, Used Good Condition, Free shipping in the US Business Marketing, 4e is targeted at the undergraduate Business Marketing course to students who want to succeed in business to business marketing. This edition combines a theory-driven yet hands-on approach to show students how to make profitable and quality business marketing decisions. This well known text introduces the concepts of marketing to businesses and stresses the importance of customer relationship and knowledge management.

• Binding: Hardcover
• ISBN: 9780073529905
• Condition: Good

Found via Rare Books Intel, a search across rare-book dealers, auction houses and marketplaces worldwide.