Supply Chain as Strategic Asset : The Key to Reaching Business Goals, Hardcov...

by Vivek Sehgal

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Supply Chain as Strategic Asset : The Key to Reaching Business Goals, Hardcover by Sehgal, Vivek, ISBN 0470874775, ISBN-13 9780470874776, Used Good Condition, Free shipping in the US "Th starts by summarizing the current literature on business, functional (supply chain), and technology strategies. Then, it establishes a case for why none of these strategies in isolation can create the competitive advantage needed to achieve thegoals of the business and why they must be aligned and must work together to be effective. Every argument in th is supported with cases from the industry. Some of the cases I have relied heavily are Wal-mart (business strategy of being a "price leader" drives supply chain strategy to reduce costs), Cemex (business strategy of "differentiation" drives supply chain that is customer centric), and several other industry examples (Avon, Tyco, Rubbermaid, etc.) as they fit the argument being made at the time. Th concludes by consolidating the lessons learned and implementation guidance on how the 3 strategies and be pulled together resulting in a strategic roadmap."--

• Publisher: Wiley & Sons, Incorporated, John
• Year: 2011
• Binding: Hardcover
• ISBN: 9780470874776
• Condition: Good

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