Portfolio Management for New Products, Hardcover by Cooper, Robert G.; Edgett...

by Elko J. Kleinschmidt, Scott J. Edgett, Robert G. Cooper

$46 · Offered by eBay · No longer available

Portfolio Management for New Products, Hardcover by Cooper, Robert G.; Edgett, Scott J.; Kleinschmidt, Elko J., ISBN 0738205141, ISBN-13 9780738205144, Used Good Condition, Free shipping in the US Emphasizing long-term growth, this guide to portfolio management examines the methods used by major companies and explains the principles governing resource allocation for developing projects. Particular attention is given to determining which products are most worthy of resource allocations, creating a balanced portfolio, improving estimates for market forecasts and pricing, and implementing a portfolio management strategy. The authors teach marketing at McMaster University. Annotation c. Book News, Inc., Portland, OR ()

• Publisher: Basic Books
• Year: 2002
• ISBN: 9780738205144
• Condition: Good

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