Selling : Building Partnerships, Hardcover by Weitz, Barton A.; Castleberry, ...
by John F. Tanner, Barton A. Weitz, Stephen Bryon Castleberry
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Selling : Building Partnerships, Hardcover by Weitz, Barton A.; Castleberry, Stephen B.; Tanner, John F., ISBN 0072549289, ISBN-13 9780072549287, Used Good Condition, Free shipping in the US Selling: Building Partnerships, 5/e, by Weitz, Castleberry, and Tanner is the first text to integrate the partnerships/relationship theme in the selling course. It presents selling theories and skills and encourages the students to practice applying them. This edition features a revision of the traditional selling process, a thorough description of the buying and partnering processes used by business firms and the changes occurring in these processes, how to build a career in selling, an emphasis on the role of the salesperson and highlights the way salespeople use technology to learn about, connect with, and build relationships with their customers.
- Publisher: McGraw-Hill Companies, T.H.E.
- Year: 2003
- Binding: Hardcover
- ISBN: 9780072549287
- Condition: Good
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