Marketer's Guide to Successful Package Design, Hardcover by Meyers, Herbert M...

by Herbert Meyers, Murray&Nbsp;J. &Nbsp; Lubliner

$65 · Offered by eBay · No longer available

Marketer's Guide to Successful Package Design, Hardcover by Meyers, Herbert M.; Lubliner, Murray J., ISBN 0844234389, ISBN-13 9780844234380, Used Good Condition, Free shipping in the US An analysis of the marketing and design components needed to create effective packaging solutions that support and fulfill marketing objectives and strategies. The authors discuss forming a plan of action, selecting the designer, the steps in a design program, consumer research, considerations for special markets, the technology of packaging, and the laws governing the industry. Annotation c. by Book News, Inc., Portland, Or.

• Publisher: Mcgraw-Hill Education
• Year: 1998
• Binding: Hardcover
• ISBN: 9780844234380
• Condition: Good

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