Sage Handbook of Public Relations, Hardcover by Heath, Robert L. (EDT), Used ...

by Robert L. Heath

$165 · Offered by eBay · No longer available

Sage Handbook of Public Relations, Hardcover by Heath, Robert L. (EDT), ISBN 1412977800, ISBN-13 9781412977807, Used Good Condition, Free shipping in the US For academics, graduate students, and practitioners in the field, Heath (U. of Houston) presents a handbook of 49 articles on public relations theory, research, and application. Public relations and communication scholars from Europe, the US, Australia, New Zealand, and Singapore discuss the nature of public relations, its role in the performance of organizations and as an actor in society, strategic communication, the behavioral strategic management paradigm, rhetoric in public relations, the influence of complexity theory on the field, dialogue as a basis for stakeholder engagement, social construction, power, race, feminist scholarship, the concept of reputation, and other theories. The second section addresses practical contexts like issue management, crisis, risk, community engagement and relations, ethics management, marketing communication, and publicity, while the last part examines global aspects. This edition contains many new chapters, as well as new themes related to management. Annotation ©2010 Book News, Inc., Portland, OR ()

• Publisher: SAGE Publications, Incorporated
• Year: 2010
• Binding: Hardcover
• ISBN: 9781412977807
• Condition: Good

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