[Florida]:

$750 · Offered by William Reese Company · No longer available

ORLANDO ORANGE COUNTY FLORIDA. An early promotional booklet issued by the Orlando Board of Trade, encouraging "all newcomers" to "visit this beautiful little city by the lakes." In an effort "to secure tourists, winter and permanent residents," the publication touts the city's "[s]uperior advantages," "especially in point of situation, climate, freedom from troublesome insects, up-to-date business houses, comfortable dwellings, good hotels, healthfulness, paved and shaded streets, good schools and churches, fine sporting accommodations, best drinking water on earth, and many other advantages too numerous to mention." The booklet is richly illustrated with halftones from photographs depicting a variety of natural, civic, and commercial landmarks as well as people engaged in a range of recreational activities. Among other things, the illustrations show Orange Avenue, the San Juan Hotel, people playing golf and lawn tennis, a match at the Orlando Polo Club, horse-racing and the track of the Orlando Driving Park Association, the recently inaugurated Automobile Carnival, a newly constructed public school building, the Orange County Courthouse, various city churches, the Rosalind Club House, a young woman posing in front of a grapefruit tree, and agricultural laborers working in a celery field. Also included are various images of tree-lined streets and the city's many lakes, including Lake Sue, Lake Minnie, Lake Lucerne, Lake Eola, and Lake Highland. Most of the illustrations were

Found via Rare Books Intel, a search across rare-book dealers, auction houses and marketplaces worldwide.