Birkenstock : The Evolution of a Universal Purpose and Zeitgeist Brand, Hardc...

by Andrea H. Schneider-Braunberger

$48 · Offered by eBay · No longer available

Birkenstock : The Evolution of a Universal Purpose and Zeitgeist Brand, Hardcover by Schneider-Braunberger, Andrea H. (EDT), ISBN 3791393324, ISBN-13 9783791393322, Like New Used, Free shipping in the US The remarkable history of a shoemaking dynasty, which dates back to 1774 BIRKENSTOCK is a global brand—., a brand with universal relevance—serving an essential human need: walking as intended by nature (naturgewolltes Gehen). This also means that BIRKENSTOCK is what we might call a “purpose brand,” a brand that makes a contribution to society beyond the corporate sphere. For two and a half centuries, the family has dedicated itself to foot health and has, thus, made brand history. In recent decades, the public perception of the Original Birkenstock Footbed Sandals has changed dramatically. These sandals have been a coveted item for health fanatics, a subcultural style item, a symbol of an anti-mainstream mentality, and, most recently, a “category killer”—owning an entire product category. Today, a universal global audience gravitates around the values of this brand—uniting generations of wearers and people from all walks of life. Although it was not until the 1970s that the brand began to attract international attention, the German history of BIRKENSTOCK’s shoemaking tradition is much older, dating back to 1774. For the first time, this remarkable company history has been comprehensively documented in a corporate history book. Beginning with the establishment of a shoemaking

• Publisher: Prestel Gmbh & Co KG.
• Year: 2024
• ISBN: 9783791393322
• Condition: Fine

Found via Rare Books Intel, a search across rare-book dealers, auction houses and marketplaces worldwide.