Media Engagement : Connecting With Audiences in Media Markets, Hardcover by M...

by Medina, Mercedes (EDT); Kimber, David (EDT)

$226 · Offered by eBay · No longer available

Media Engagement : Connecting With Audiences in Media Markets, Hardcover by Medina, Mercedes (EDT); Kimber, David (EDT), ISBN 1032955996, ISBN-13 9781032955995, Like New Used, Free shipping in the US "This book outlines the need for media companies to embrace an audience-centric approach to thrive in today's fiercely competitive global market. Chapters cover different media sectors such as audiovisual, news and UGC, media branding and rep-utation andinclude experiences from Europe, Latin America, Asia, the Middle East, and the United States. To enable readers to assess and compare contexts, th supplements theoretical discus-sions with real-world examples related to legacy and new media from international markets and companies. It also explores the dynamic role of technology and its transformative impact on audi-ence media consumption habits. In doing so, th provides strategies that foster emotional connections and engagement between media companies and their audiences and offers innovative solutions to face challenges such as news avoidance, eroding media trust, declining audience shares, and content oversaturation. A thorough exploration of how media companies try to attract their audiences, this book will be of interest to scholars, students and professionals in the field of Media Management, Media Econom-ics, Media Analytics and Marketing"-- Provided by publisher.

• Binding: Hardcover
• ISBN: 9781032955995
• Condition: Fine

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