Agency of Local Actors in Cultural Diplomacy : Japan in Spanish-speaking Audi...

by Daniel Veloza-Franco

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Agency of Local Actors in Cultural Diplomacy : Japan in Spanish-speaking Audiences, Hardcover by Veloza-franco, Daniel, ISBN 303197414X, ISBN-13 9783031974144, Like New Used, Free shipping in the US This book analyses local actors’ agency in implementing official cultural diplomacy (CD) activities, using Japan as a case to show how the nation is presented to Spanish-speaking audiences. Drawing on qualitative methods, th argues that CD activities undergo a process of localisation, whereby local actors strategically adapt and modify official narratives. This localisation highlights both the agency of local actors and a gap —little explored in the CD literature—between official diplomatic narratives and their actual manifestation at the local level. Th further explains why these narrative adjustments occur and how they foster deeper audience engagement, dialogue, and mutual understanding.

• Publisher: Palgrave Macmillan
• Year: 2025
• Binding: Hardcover
• ISBN: 9783031974144
• Condition: Fine

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