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and Social Media Marketing : Emerging Applications and Theoretical Developmen...

by Emma L. Slade

$270 · Offered by eBay

and Social Media Marketing : Emerging Applications and Theoretical Development, Paperback by Rana, Nripendra P. (EDT); Slade, Emma L. (EDT); Sahu, Ganesh P. (EDT); Kizgin, Hatice (EDT); Singh, Nitish (EDT), ISBN 3030243761, ISBN-13 9783030243760, Like New Used, Free shipping in the US This book examines issues and implications of and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. Th investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing marketing practices. This book considers this, as it examines the practice and research related to and social media marketing.

  • Publisher: Springer International Publishing A&G
  • Year: 2020
  • Binding: Paperback
  • ISBN: 9783030243760
  • Condition: Fine

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