FASHION; TEXTILES.

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Salesman's catalogue of J. & J. Cash woven labels. Spanning markets from Christchurch to Bombay, this catalogue documents how woven labels established and communicated brand identity worldwide. Their intricate designs range from animals and architecture to Cardinal Wolsey and a cavalier. It is also a record of revolutions in weaving technology, Quaker enterprise, and a now lost chapter in British manufacturing history.Jacquard looms transformed woven labels by enabling lettering and imagery to be incorporated directly into textiles, creating durable and finely detailed markers of brand identity. Included are shirt and hosiery labels for "Spirella Corsets", "Farmers Co-op, Christchurch" and "A. Rochas, Lyon"; a coat-hanger label from the "Taj Mahal Hotel, Bombay"; and a label for a mattress which was "granted the exclusive award for hygiene merit by the Institute of Hygiene".J. & J. Cash was founded by Quaker brothers John and Joseph Cash, who exemplified the Quaker tradition of combining commercial enterprise with philanthropy. From 1857, the company built 'topshops', which bridged domestic and industrial production by combining workers' cottages with loom rooms above. The houses were of a much higher standard than most weavers' dwellings and had small gardens. Other employee benefits included an annual trip to the seaside, canteen, mutual improvement society, sickness benevolent fund, and a welfare officer.When the company was founded in Coventry in 1846, the city was the ri

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