Managing Media Firms and Industries : What's So Special About Media Managemen...

by Charles Brown

$188 · Offered by eBay

Managing Media Firms and Industries : What's So Special About Media Management?, Paperback by Lowe, Gregory Ferrell (EDT); Brown, Charles (EDT), ISBN 3319363395, ISBN-13 9783319363394, Like New Used, Free shipping in the US This volume provides rich insight into the nature and practice of media management. Contributions assess the degree to which management of media firms requires a unique set of skills, highlighting similarities and differences of media firms compared with other industries in terms of management practices, HR development and operational aspects.

• Publisher: Springer International Publishing A&G
• Year: 2016
• Binding: Paperback
• ISBN: 9783319363394
• Condition: Fine

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