Culture Factor : Cross-national Management and the Foreign Venture, Hardcover...

by Mark Neal

$125 · Offered by eBay · No longer available

Culture Factor : Cross-national Management and the Foreign Venture, Hardcover by Neal, Mark, ISBN 0333722132, ISBN-13 9780333722138, Like New Used, Free shipping in the US This text examines why cultural differences can be so damaging to multinational companies in terms of failed initiatives, lost contracts, high employee turnover and low morale. It also aims to show how business can manage cultural difference more effectively.

• Publisher: Palgrave Macmillan The Limited
• Year: 1998
• Binding: Hardcover
• ISBN: 9780333722138
• Condition: Fine

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