Neuromania: On the limits of brain science by Paolo Legrenzi (English) Hardcover

by Paolo Legrenzi

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Neuromania by Paolo Legrenzi, Carlo Umilta, Frances Anderson Estimated delivery 3-12 business days Format Hardcover Condition Brand New Description Neuroeconomics, neuromarketing, neuroaesthetics, and neurotheology are just a few of the novel disciplines that have been inspired by a combination of ancient knowledge along with recent discoveries about how the human brain fascinating and thought provoking new book critically questions our love affair with brain imaging. Publisher Description Neuroeconomics, neuromarketing, neuroaesthetics, and neurotheology are just a few of the novel disciplines that have been inspired by a combination of ancient knowledge together with recent discoveries about how the human brain works. The mass media are full of news items featuring colour photos of the brain, that show us the precise location in which a certain thought or emotion, or even love occurs, hence leading us to believe that we can directly observe, with nomediation, the brain at work. But is this really so? Even throughout the developed world, the general public has been seduced into believing that any study, research article, or news report,accompanied by a brain image or two is more reliable and more scientific, than one featuring more mundane fascinating, accessible, and thought provoking new book questions our obsession with brain imaging. Written by two highly experienced psychologists, it discusses some of the familiar ideas usually associated wtih mind-body, brain-psyche, a

• Publisher: Oxford University Press, Incorporated
• Year: 2011
• Binding: Hardcover
• ISBN: 9780199591343
• Condition: Fine

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